Hattiesburg-based Camellia Healthcare wanted to tell the story of its professionals who go the extra mile delivering home health and hospice care across five states.
The GodwinGroup team learned that Camellia representatives drove more than 4.1 million miles last year providing patients home-based service. That got the creative wheels turning. The result was an ad for Camellia unlike anything else in the industry.
The ad features an image of a nurse and a branded Camellia car (the company has a fleet of such autos), with a dramatic photo of the moon in the background and the headline “We’d go to the moon and back for our patients, 8 times a year actually.”
Camellia is celebrating its 40th anniversary this year, and has grown from a one-room operation into a company employing 1,500 and operating 20 home health and 17 hospice locations.
Camellia has been ranked on the Inc. 5000, a list of the fastest growing private companies in America, for two straight years.