American Advertising Federation Student Conference and Competition

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American Advertising Federation Student Conference and Competition

“The real world of advertising” is probably very different to each agency, creative think tank, or design studio. Through the American Advertising Federation of Jackson, I’ve worked with students for the past 10 years putting together a one-day workshop/conference that gives students insights to different advertising disciplines as well as the basic business etiquette and respect that it deserves.

Capital Gains was the brain child of AAF Jackson, a member of AAF District 7. The invitation is sent to college students across the state, at both 2- and 4-year institutions. After the first year of its inception, I took this project under my wing knowing that these students are our future work force and that Capital Gains would be an excellent means of getting to know the cream of the crop. Working at GodwinGroup has given me backup and support, allowing me the time I need to put together such an event.

This year, I’ve had the honor of being asked to co-chair the 2012 National Student Advertising Competition (NSAC) and then move on to chair the 2013 competition for AAF District 7. NSAC is an advertising student competition hosted by the American Advertising Federation.

Every year, a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study reflects a real world situation to challenge students’ critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems, and develop an integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.

College chapters of Ad Fed are eligible to compete within the district and have the opportunity to move on to the national competition. This year, the corporate sponsor is Nissan. For more information, read the press release at the following link:

This competition is just another way the students can exercise all disciplines of a campaign to have their talents shine. I am grateful to have the opportunity to help these talents grow and hope current and future students of marketing and advertising will learn more about their local chapter of AdFed.[/vc_column_text][/vc_column][/vc_row]

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