Gary Ballard

Content is the Key to a Successful Social Media Program

Social media is where potential customers can be found that are actively looking for product information, yet many businesses still struggle with finding an effective social media strategy. This is not surprising. After all, social media began as platforms for people to interact, share and converse. Attempts by businesses to inject traditional messaging (like ads) …

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Godwin in the Community

John McKie, GodwinGroup Managing Partner, served as a judge of the Speakers’ Edge competitive event for incoming MBA students at Mississippi State University. As individuals and teams, students were assigned topics and required to prepare and deliver timed presentations. Judges are a mixture of faculty and business professionals. McKie is Chair of the MBA Advisory …

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Why Godwin is Friends with Snapchat

Did you know that there are more than 8-billion video views on Snapchat daily? Snapchat is the fastest-growing social network among millennials, according to a survey from Harvard University’s Institute of Politics, even outranking the social world’s most recent darling, Instagram. The appeal? “Snapchat is where millennials get real,” says Shailee Bhatt, VP, Director of Digital …

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GodwinGroup and MDOT Test First State Agency Snapchat Filter

GodwinGroup enjoyed being part of another Mississippi Department of Transportation (MDOT) Safety Fair on April 9. The Jackson-area community was invited out to the Mississippi Trade Mart at the Fairgrounds in Jackson to brush up on their safety skills in a unique, fun way. Both parents and children got hands-on help from Mississippi’s safety experts. …

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