In 2017, GodwinGroup reached 80 years in business. Imagine, spending every day (and many sleepless nights), helping businesses through times of uncertainty, prosperity, change and disruption with ideas big enough to defy the effects of the Great Depression, the Great Recession, the digital revolution, and everything in between?
That’s what we’ve been doing since 1937.
To reflect on this milestone, we’re looking back on eight incredible decades of creative problem-solving. And, we’re responding like any design-minded bunch would: With a mark.
Strong on style and steeped in meaning, it’s easy to see why our 80-Year mark is becoming part of our history in its own right.
In this post, we’re going behind the design, revealing what it means, and how it came to be.
“For a company to exist for 80 years, you have to believe in something,” says Jimbo Harwell, GodwinGroup’s Director of Design and creator of our 80-Year Mark. He wanted the mark to do more than just say we are 80; he also wanted it to show why.
“When I look at the number 80, I see three circles,” he says.
As someone with a great interest in the life and work of the legendary designers Charles and Ray Eames, those circles reminded Harwell of a chart Eames penned with his own hand.