Jessica Hilton

Behind the Design: Creating A Mark Infused with Meaning

In 2017, GodwinGroup reached 80 years in business. Imagine, spending every day (and many sleepless nights), helping businesses through times of uncertainty, prosperity, change and disruption with ideas big enough to defy the effects of the Great Depression, the Great Recession, the digital revolution, and everything in between?

That’s what we’ve been doing since 1937.

To reflect on this milestone, we’re looking back on eight incredible decades of creative problem-solving. And, we’re responding like any design-minded bunch would: With a mark.

Strong on style and steeped in meaning, it’s easy to see why our 80-Year mark is becoming part of our history in its own right.

In this post, we’re going behind the design, revealing what it means, and how it came to be.

“For a company to exist for 80 years, you have to believe in something,” says Jimbo Harwell, GodwinGroup’s Director of Design and creator of our 80-Year Mark. He wanted the mark to do more than just say we are 80; he also wanted it to show why.

“When I look at the number 80, I see three circles,” he says.

As someone with a great interest in the life and work of the legendary designers Charles and Ray Eames, those circles reminded Harwell of a chart Eames penned with his own hand.

Larger than Life: 5 Ways to Make Your Regional Brand Look Like a National Player

Can you tell if a company is regional or national, just by looking at its branding? Most people guess right every time. Now let’s be more specific: What about your company? Does your branding make your business seem larger than life — or smaller than actual size? Whether you have national-scale ambitions or simply want …

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Remembering Jackie Lett: One Of Mississippi’s Most Influential Women in Media

Jackie M. Lett, a former Media Director at GodwinGroup, died Thursday, Sept. 8, after a long illness. During her lifetime, Jackie made significant advancements for her industry and for the many women who would follow in her footsteps. Lett was the first female president of the Jackson Advertising Federation, elected in 1976. For two consecutive …

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Don’t Try This at Home: 7 Costly (But Common) Pitfalls of Building Your Own Website

We see it all the time: Unsuspecting business owners lured to digital shipwreck by this all-too-tempting siren song: “You don’t need a professional,” the sweet whispers sing. “You can build a beautiful website all by yourself, for cheap, right now!” That’s it! You think. I’ll save thousands. You pick a gorgeous theme. You upload your …

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