Columbus, MS (August 21, 2012) – Beneke Magnolia, a full-line manufacturer of molded wood, injection molded solid plastic, aircraft, healthcare, manufactured home, OEM and soft vinyl toilet seats, has selected GodwinGroup as its branding and marketing agency. In March, Beneke Magnolia purchased Mississippi-based Sanderson Plumbing Products, manufacturer and marketer of the Beneke and Magnolia brands.
GodwinGroup will guide strategic brand development and create a long-term marketing strategy for both brands. The strategy will initially focus on crafting a new brand identity and competitive positioning.
“Sanderson Plumbing has a history spanning over 100 years,” said Beneke Magnolia CEO Tom Whitaker. “We want to revitalize the brand by capitalizing on the strengths of innovation, on-time delivery, and value that have kept this company in business for over a century.”
“Beneke Magnolia is a company with a fascinating history. For instance, they were the exclusive manufacturer of toilet seats for the NASA space shuttle program,” said Philip Shirley, GodwinGroup’s chairman and chief executive officer. “For decades, this company has made a product found in homes and businesses across the world.”
For more information on Beneke Magnolia, visit www.sppi.com.
GodwinGroup, founded in 1937, is headquartered in Jackson, Miss., and has an office on the Mississippi Gulf Coast. It serves clients nationwide, primarily in healthcare, banking, finance and insurance, utilities, tourism, manufacturing, food and consumer goods. The agency has been recognized numerous times among the nation’s leading agencies as measured in revenues by Ad Age and AdWeek. GodwinGroup provides branding, advertising and reputation management services, as well as web marketing services through its digital arm WebMetro/Godwin.