This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin. This past month I had the opportunity to speak with a prominent executive coaching group in the Los Angeles area on the topic of “Digital Marketing in 2010.” This group consists of CXOs (e.g. chief executive officer, chief …
Secret Salsa Recipe: The Best Digital Marketing Mix Read More »
This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS – While attending a recent trade show, I provided “live” SEO site assessments for a number of companies. A typical live SEO site assessment involves a brief Q&A about the goals of the site with the company …
This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS — At 3 pm on a Friday, I received a phone call from a public relations agency regarding a crisis management issue. Within a few days, the local press would release a negative story about the agency’s …
This article originally appeared in the McKinsey Quarterly. The Internet is driving increased consumption of news, a survey shows, but newspapers can take heart in being the most trusted medium. News consumption in the United Kingdom rose by 20 percent in the past three years, according to new McKinsey research.1 Average consumption has risen to …
This article originally appeared on Emarketer.com. Yahoo! losing market share to Bing US search advertising spending started out strong in 2010 with significant gains in Q1. SearchIgnite reported Q1 2010 paid search spending was up 11.1% year over year, making it search’s strongest quarter since Q4 2008. Spending was flat quarter over quarter, also a …