Blogs

Painting the Pig's Toenails

When people find out I write ads for a living, they have lots of questions.

Mostly, they ache to know just how many martinis are acceptable at lunch, or whether I get to play Pac-Man at work (I am not making this up), or the ever popular, “Is it like Mad Men?”

The Business of English Majors

To fellow Students of Language, specifically English:

You know all those business students who’ve got bright futures making important business decisions, going to cool places, and doing cool stuff?

Mississippi Baptist Health Systems – Amplifying the Message

GodwinGroup has helped Mississippi Baptist Health Systems, a client since 1984, raise awareness about the quality rankings that the health system has received as a result of Baptist’s high standards of care. Last year, Baptist leadership came to GodwinGroup with another goal: Baptist’s achievements in quality and technological capabilities had been established—it was now time to amplify the health system’s Christian healing mission.

Mobile Marketing Isn't Your Mother's Dinnertime Telemarketing Call

There’s a right way to SMS and a wrong way to SMS. In fact, the Mobile Marketing Association (MMA) clearly outlines guidelines for using text messages to communicate with customers in the MMA Code of Conduct for Mobile Marketing. (For a brief overview of the basic intent behind the MMA Code of Conduct for Mobile Marketing, click here. For the whole shebang, try this page.)

American Advertising Federation Student Conference and Competition

“The real world of advertising” is probably very different to each agency, creative think tank, or design studio. Through the American Advertising Federation of Jackson, I’ve worked with students for the past 10 years putting together a one-day workshop/conference that gives students insights to different advertising disciplines as well as the basic business etiquette and respect that it deserves.

Cheap Online Logo Design – No Eden for Designers or Deal-seeking Advertisers

The truth behind the $69.00 logo. This week, a good friend and business acquaintance of mine who just happens to be one of the most talented designers I’ve ever known, alerted me a huge scam unfolding in the design world. I’m still appalled by the brazen actions taken by this company—the actual theft of logo …

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Blockbuster Swinging Social Media Like a Stick at Netflix

Blockbuster recently initiated an interesting Twitter campaign aimed at its competitor Netflix. The idea: to get Netflix users (or former users) to express negative opinions on the service and why they are unhappy with it—and then make it appear that thousands were tweeting all about it. Cleverly, or perhaps deceptively, Blockbuster invites users to vent …

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Google Call Metrics Integrates Online Advertising with Real World Sales Tracking

Two weeks ago, Google fully released Google Call Metrics, a highly anticipated new service available to AdWords advertisers that gives users the functionality to track call rates associated with online text ads. The service provides yet another tool in Google’s advertising arsenal. WebMetro/Godwin has been test driving this new service for several months after being selected …

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RadioGaga: Lady Gaga's Digital Album Sales Reminiscent of Radiohead

The internet has certainly moved the world, and for the business world, the road has sometimes proven rocky. But by learning from others’ mistakes, business continues rolling along. Take, for instance, the lessons that have perhaps been learned from some bad turns made by the music industry. Before streaming video came online, came streaming music …

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