In 1937, at the height of the Great Depression in the U.S., George Godwin opened Godwin Advertising Agency with a single client, First National Bank of Mississippi. After nearly 75 years, GodwinGroup remains the agency of record for Trustmark Bank. Recently, at the 2011 ADDY® Awards in Jackson, Mississippi, GodwinGroup and Trustmark celebrated an award-winning year. …
As we kick off 2011 marketing with our clients, I’ve noticed a number of trends which can impact our marketing thinking and execution of strategies. Below are discussed a handful of those trends. Personal branding of human assets—For businesses that primarily rely on the sale of intellectual property, we’ll continue to see growth of the …
Recently, the U.S. Army shared its 2011 Social Media Handbook via www.SlideShare.net. If you’re surprised that the Army has a social media handbook–or that the policy is more open to the realities of social media than one might expect–then perhaps you also missed the 2008 blog post by David Meerman Scott in which he shared the U.S. …
Pastor Dolphus Weary is a well-known and well-liked minister, author, and public speaker in Mississippi, which is why he was chosen to be the spokesperson for the Magnolia Health Plan. Knowing the particulars of the audience you’re trying to reach is a given in the online world, but however “old fashioned” it may seem to …
Magnolia Health Plan – Traditional Marketing Spotlight Read More »
I come here not to bury The Jerk Steve Martin but to praise him. Last month, The 92nd Street Y hosted a live interview with comedian, actor, composer, writer, and art aficionado Steve Martin. The interview was apparently sold to The Y’s audience as a run-of-the-mill celebrity interview, but neither Martin nor his interviewer were informed of these expectations. …
GodwinGroup client Hancock Bank was recently featured in a CNN news story that looked at the five-year anniversary of Hurricane Katrina and how the bank responded during the largest natural disaster in America’s history. Based in Gulfport, Mississippi, and serving the Gulf South region, Hancock Bank has weathered many hurricanes in its 111 year history. …
Hancock Bank: Five Years After Weathering Hurricane Katrina Read More »
[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]For those of you who are blogging about your company’s industry, try these five ideas for your blog and watch your readership increase. 1. Follow trends and news in your industry and write about them. Scan the trade publications and websites looking for trends. Two similar events is a coincidence, …
Still not sold on creating a blog for your company? If done correctly, blogging works to reach viewers with engaging ideas, create dialog, spark debate, provide a service or any number of other objectives which may ultimately turn readers into customers or build a stronger relationship with current clients. Below are the 10 reasons for …
“Be brief” provides the best advice I can offer for your digital media writing. To demonstrate, I’ll keep this post to 100 words. In digital media your readers are not readers, they are skimmers. People viewing your digital media writing will be more easily drawn in by short phrases and bullets points, not long passages of copy. …