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Daily Deal Websites: What Businesses Should Know Before They Sign the Dotted Line

Digital devotees aside, the world first took notice of Groupon during Super Bowl 2011. A series of expensive, 30-second ads for Groupon went down the wrong way with audiences. And the Tibet ad featuring Timothy Hutton quickly drew ire from the social mediasphere. The ads were also poorly timed since Groupon is on the brink …

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Effective Creative

In my nearly 40 years in a communications career, I have had the opportunity to work with many outstanding creative directors (several with national credentials), creative writers and art directors. During that time, it has become obvious that great creative is not, itself, so obvious. On occasion, some mediocre creative rang true with the audience …

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Blazing Hot Social Media

Social media is blazing hot. And it should be. It is new, exciting and to many marketers, a bit mysterious and even threatening. Engaging with customers and prospects on their terms has long been a wish, and now it is possible. But what about inflated expectations of what social media delivers? Companies of all stripes …

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