Blogs

Blazing Hot Social Media

Social media is blazing hot. And it should be. It is new, exciting and to many marketers, a bit mysterious and even threatening. Engaging with customers and prospects on their terms has long been a wish, and now it is possible. But what about inflated expectations of what social media delivers? Companies of all stripes …

Blazing Hot Social Media Read More »

Who Dat on Twitter? Facebook?

Social media can be one of your organization’s greatest assets in reaching customers….or your worst nightmare when blindsided by instantaneous information that is impossible to control. Greg Bensel, vice president of communications of the New Orleans Saints, recently made an entertaining presentation on the benefits and drawbacks of social media. The Saints have transformed themselves …

Who Dat on Twitter? Facebook? Read More »

3 Easy Methods to Dip Your Toe into Social Media Waters

[vc_row][vc_column width=”1/1″][vc_column_text]Although digital marketing has reached a fever pitch, many of our marketing clients remain fearful of social media marketing and its risks both perceived and real. They understand the need for a vibrant, engaging website. They’ve learned the cost savings of email marketing. And perhaps they’ve seen the benefits of search engine optimization (SEO) …

3 Easy Methods to Dip Your Toe into Social Media Waters Read More »

Digital Marketing Hasn’t Changed the Basics of Advertising and Marketing Communications

Last week three of us from GodwinGroup attended the MAGNET—Marketing and Advertising Global Network spring conference in Miami. The theme was “The Retro Future of Advertising.” Nearly 80 of our affiliates from Dubai and Dublin to Phoenix and Philadelphia sought through various presentations and discussions to determine if the future of our industry would look …

Digital Marketing Hasn’t Changed the Basics of Advertising and Marketing Communications Read More »

Award-winning Relationships – Trustmark Bank

In 1937, at the height of the Great Depression in the U.S., George Godwin opened Godwin Advertising Agency with a single client, First National Bank of Mississippi. After nearly 75 years, GodwinGroup remains the agency of record for Trustmark Bank. Recently, at the 2011 ADDY® Awards in Jackson, Mississippi, GodwinGroup and Trustmark celebrated an award-winning year. …

Award-winning Relationships – Trustmark Bank Read More »

Scroll to Top