Social media can be one of your organization’s greatest assets in reaching customers….or your worst nightmare when blindsided by instantaneous information that is impossible to control. Greg Bensel, vice president of communications of the New Orleans Saints, recently made an entertaining presentation on the benefits and drawbacks of social media. The Saints have transformed themselves …
[vc_row][vc_column width=”1/1″][vc_column_text]Although digital marketing has reached a fever pitch, many of our marketing clients remain fearful of social media marketing and its risks both perceived and real. They understand the need for a vibrant, engaging website. They’ve learned the cost savings of email marketing. And perhaps they’ve seen the benefits of search engine optimization (SEO) …
3 Easy Methods to Dip Your Toe into Social Media Waters Read More »
Imagine you just developed a top-secret recipe for The World’s Best Barbeque Sauce. The sauce is so good that you want to quit your day job to devote yourself full time to selling jars of it to the masses. You take your product to Major Grocery Store Chain and try to convince them to start …
Everyone knows what Charlie Sheen has been up to over the past few weeks. He’s a talented and award-winning actor who’s done a lot of excellent movies and TV, a natural comedian, and let’s face it, charming and good-looking, and a lot of people are captivated for one reason or another. Of course, regular interviews …
For those that don’t follow SEO too closely, Google recently made another change to their algorithm in determining search results—to effectively weed out content posted on sites that either duplicates content published in other locations or is “not very helpful.” Basically, it’s content sites use to attempt to game Google’s systems, and Google wants none …
If you go back and watch a lot of the old black-and-white western films, it’s really easy to tell who the good guys and the bad guys are. The good guys wore white hats and the bad guys wore black ones. Simple, huh? Well, you’ll hear a lot of that same vernacular around the different …
Last week three of us from GodwinGroup attended the MAGNET—Marketing and Advertising Global Network spring conference in Miami. The theme was “The Retro Future of Advertising.” Nearly 80 of our affiliates from Dubai and Dublin to Phoenix and Philadelphia sought through various presentations and discussions to determine if the future of our industry would look …
Digital Marketing Hasn’t Changed the Basics of Advertising and Marketing Communications Read More »
In 1937, at the height of the Great Depression in the U.S., George Godwin opened Godwin Advertising Agency with a single client, First National Bank of Mississippi. After nearly 75 years, GodwinGroup remains the agency of record for Trustmark Bank. Recently, at the 2011 ADDY® Awards in Jackson, Mississippi, GodwinGroup and Trustmark celebrated an award-winning year. …
As we kick off 2011 marketing with our clients, I’ve noticed a number of trends which can impact our marketing thinking and execution of strategies. Below are discussed a handful of those trends. Personal branding of human assets—For businesses that primarily rely on the sale of intellectual property, we’ll continue to see growth of the …
Recently, the U.S. Army shared its 2011 Social Media Handbook via www.SlideShare.net. If you’re surprised that the Army has a social media handbook–or that the policy is more open to the realities of social media than one might expect–then perhaps you also missed the 2008 blog post by David Meerman Scott in which he shared the U.S. …