Successful marketing isn’t always about elaborate designs and spectacular pictures. Effective messaging should be creative, but only in the way that it strongly communicates your message and asks for specific action. An effective message is created by the words used to cause the potential customer to take action right away. Recent examples of such messages are …
The Power of Words – Mississippi Power Online Marketing Read More »
Since its founding in 1937 in Jackson, Mississippi, GodwinGroup has served clients on the Gulf Coast, and in 1992, to better serve our strong and dedicated clientele along the Coast, the agency established operations in Gulfport. After purchasing a local agency in 1998, the branch moved from Gulfport to Biloxi. And just in time to …
As have many others, the advertising industry has been adapting to changes in the way people communicate. Mobile and smart phones have risen to dominance, leading to a rise in social media and changes to internet marketing, and marketing agencies have scrambled to learn, grow, and keep up with the world around us. Here are seven trends we predict we will all continue to work through as time and technology go on: