Issue 12

Add Real Value to a Relationship with Inspiration and Leadership

By Philip Shirley Last summer our board of directors and executive committee put aside the urgencies of current projects and clients’ marketing challenges for a day to hold an off-site planning meeting. The idea was to look down the road and see what we must accomplish to be successful tomorrow. How can we deliver value …

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Using Infographics to Communicate

Today marketers and business leaders face the challenge of reaching younger and increasingly digital-savvy audiences, while giving them information they can assimilate and understand. The use of visuals, especially through infographics, is an effective tactic for communicating to audiences, particularly on social media. An infographic uses both text and images to create a simple, easily …

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Meet Andy Tuccio

Name: Andy Tuccio Hometown: Natchez, MS GodwinGroup title: Senior Brand Manager Job summary: I closely work with clients and in-house staff to manage workflow and make sure all deliverables meet the client’s needs and are completed on time and on budget. What do you like to do when not working? Playing golf, den leader for son’s …

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Godwin in the Community

Philip Shirley,‪ GodwinGroup CEO, was the keynote speaker at the 18th Annual Alabama Writers Symposium in May. Each year, the reception features a speaker who talks about his or her work. He also signed copies of his recent books, The White Lie and Oh, Don’t You Cry For Me. Shirley has published many works of fiction, poetry, speeches and business …

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