Issue 13

What’s Your Device?

This chart from MarketingCharts.com (results of a Pew study) illustrates how segmented we are when it comes to the devices we use. This is important when considering demographic variables and usage patterns of smartphones, tablets, computers, game consoles and MP3 players. Taking smartphones as an example, overall ownership is at 68%, but there are notable …

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Godwin in the Community

GodwinGroup managing Partner John McKie judged a speaking and presentation contest for new MBA candidates at Mississippi State University. Photo: John with Angelia Knight-Adams, Director of the MBA Program, who led the event. Copywriter Jessica Russell Hilton and Brand Manager Jennie Truhett attended a conference, the “MAGNET 1 to 10 Rising Talent Workshop,” hosted in …

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