Reaching consumers today seems a stark contrast with how marketers channeled advertising messages just a few years ago. The rise of the smartphone is more than just a leap in technology. The way people use cell phones today represents a fundamental shift in our culture and lifestyle. According to a recent study by Invoca™, a …
This chart from MarketingCharts.com (results of a Pew study) illustrates how segmented we are when it comes to the devices we use. This is important when considering demographic variables and usage patterns of smartphones, tablets, computers, game consoles and MP3 players. Taking smartphones as an example, overall ownership is at 68%, but there are notable …
Marketers and company leaders place great emphasis on message, design, graphics and other considerations. But in the digital age, knowing one’s audience may be the most important factor of all. John McKie, Managing Partner of GodwinGroup, says audience targeting is certainly not new, but one should never assume “social media” is in itself a single …
Client work produced by GodwinGroup was recently recognized in the Southern Public Relations Federation’s annual Lantern Awards competition. This year’s event was held in Point Clear, Alabama. GodwinGroup won an Award of Excellence on behalf of Education Corporation of America for a promotional video shot at the Virginia College graduation ceremonies in Baton Rouge. The …
GodwinGroup managing Partner John McKie judged a speaking and presentation contest for new MBA candidates at Mississippi State University. Photo: John with Angelia Knight-Adams, Director of the MBA Program, who led the event. Copywriter Jessica Russell Hilton and Brand Manager Jennie Truhett attended a conference, the “MAGNET 1 to 10 Rising Talent Workshop,” hosted in …