Issue 15

Content is the Key to a Successful Social Media Program

Social media is where potential customers can be found that are actively looking for product information, yet many businesses still struggle with finding an effective social media strategy. This is not surprising. After all, social media began as platforms for people to interact, share and converse. Attempts by businesses to inject traditional messaging (like ads) …

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Godwin in the Community

John McKie, GodwinGroup Managing Partner, served as a judge of the Speakers’ Edge competitive event for incoming MBA students at Mississippi State University. As individuals and teams, students were assigned topics and required to prepare and deliver timed presentations. Judges are a mixture of faculty and business professionals. McKie is Chair of the MBA Advisory …

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