Media Training Can Make All The Difference What happens when a newspaper reporter wants to ask you a few questions? How do you respond if the TV station requests an on-camera interview? News media attention can be solicited and welcomed, or it can be sudden and unwanted. In either case, the outcome may depend on whether …
Social media is where potential customers can be found that are actively looking for product information, yet many businesses still struggle with finding an effective social media strategy. This is not surprising. After all, social media began as platforms for people to interact, share and converse. Attempts by businesses to inject traditional messaging (like ads) …
Content is the Key to a Successful Social Media Program Read More »
Imagine your phone rings, with a reporter asking for your response to “…the incident at…” Or, asking about an incident or lawsuit that has yet to be brought to your attention. Sooner or later, a crisis will impact your organization. How you respond is critical to successfully navigating media, regulatory and public scrutiny. Newspapers, TV, …
John McKie, GodwinGroup Managing Partner, served as a judge of the Speakers’ Edge competitive event for incoming MBA students at Mississippi State University. As individuals and teams, students were assigned topics and required to prepare and deliver timed presentations. Judges are a mixture of faculty and business professionals. McKie is Chair of the MBA Advisory …