Capitalizing on travel and tourism experience, GodwinGroup provided branding and launch support for the Great American Steamboat Company, a Memphis-based firm specializing in luxury steamboat voyages on the Mississippi and Ohio rivers. GodwinGroup developed marketing strategies, Web presence and sales materials, with a focus on building brand identity and strong competitive positioning across national markets. The Great …
The Gulf Coast Regional Tourism Partnership, a non-profit entity, was established in 2011 to administer $16 million in tourism marketing and grant funding from BP America. After a national search, the partnership selected GodwinGroup for its branding, marketing and communications. To broaden its presence across all three Coastal counties, GodwinGroup created The Tri.Ad, an affiliation …
Agency Recognized for Tribute to Former First Lady, Interactive Media Campaign JACKSON, Miss. (May 03, 2012) – GodwinGroup, an integrated marketing, advertising, and digital communications firm, captured two PRISM awards at the Public Relations Association of Mississippi (PRAM) annual state conference in Columbus. The agency was recognized for work in Broadcast Production: Internal Video and Interactive …
GodwinGroup Wins Two PRISMs at Regional Public Relations Competition Read More »
On 75th Anniversary, GodwinGroup Says “Thank You, Mississippi” Firm to donate $150K in Pro Bono Work Jackson, Miss. (February 24, 2012) – GodwinGroup, an integrated marketing, advertising and digital communications firm, has announced that it will donate $150,000 in pro bono work to selected non-profit and educational institutions in Mississippi over the next 12 months. The news kicks …
GodwinGroup has helped Mississippi Baptist Health Systems, a client since 1984, raise awareness about the quality rankings that the health system has received as a result of Baptist’s high standards of care. Last year, Baptist leadership came to GodwinGroup with another goal: Baptist’s achievements in quality and technological capabilities had been established—it was now time to amplify the health system’s Christian healing mission.
Imagine you just developed a top-secret recipe for the World’s Best Barbeque Sauce. The sauce is so good that you want to quit your day job to devote yourself full-time to selling jars of it to the masses. You take your product to Major Grocery Store Chain and try to convince them to start stocking The World’s Best Barbeque Sauce on their shelves, essentially “pushing” your product to the consumer. However, if you set up a barbeque stand on a busy street corner, start giving out free samples, and consumers start asking Major Grocery Store Chain to carry your product, you are instead “pulling” your product into the market.
Given wide release in March 2011, Google Call Metrics allows advertisers the ability to track the call rate success of online text ads. WebMetro/Godwin was invited by Google to beta test Call Metrics before it was made available to the general public, which means some agency clients got a jump on the benefits of Google’s latest tracking tool.
Successful marketing isn’t always about elaborate designs and spectacular pictures. Effective messaging should be creative, but only in the way that it strongly communicates your message and asks for specific action. An effective message is created by the words used to cause the potential customer to take action right away. Recent examples of such messages are …
The Power of Words – Mississippi Power Online Marketing Read More »
Since its founding in 1937 in Jackson, Mississippi, GodwinGroup has served clients on the Gulf Coast, and in 1992, to better serve our strong and dedicated clientele along the Coast, the agency established operations in Gulfport. After purchasing a local agency in 1998, the branch moved from Gulfport to Biloxi. And just in time to …
As have many others, the advertising industry has been adapting to changes in the way people communicate. Mobile and smart phones have risen to dominance, leading to a rise in social media and changes to internet marketing, and marketing agencies have scrambled to learn, grow, and keep up with the world around us. Here are seven trends we predict we will all continue to work through as time and technology go on: