Godwin Attracts Investment to Expand Marketing Technology Services

Chicago-based Local Marketing Solutions Group Supports Godwin’s Increasing National Presence, Formalizes Commercial Affiliation

JACKSON, MS, December 4, 2018 – Godwin today announced a formal partnership with Local Marketing Solutions Group (LMSG), adding an integrated suite of marketing automation technology, data-driven lead generation, state-of-the-art eCommerce and other capabilities to its marketing and advertising toolbox.

Philip Shirley Godwin Executive Chairman“This affiliation with LMSG provides our clients with state-of-the-art marketing technology at a new level,” said Godwin Executive Chairman Philip Shirley. “Godwin has continually added to its portfolio of services to meet client needs. As we enter our 82nd year, we are thrilled that our new investment partner brings proven e-commerce technology and access to lead generation and digital marketing capabilities unsurpassed in this region.

“This agreement with Chicago-based LMSG supports Godwin’s increasing national presence and formalizes a commercial affiliation with a group of sister companies, firmly strengthening our market-leading position in our home State of Mississippi and across the South from Texas to Florida. Godwin will continue to operate independently, offering comprehensive marketing technology, digital, media, public relations and creative services.”

Jeff Russell Godwin President

“Godwin’s commitment to Mississippi is strong, and our leadership and executive team remain in place and focused on growth,” said Godwin President Jeff Russell. “Creative storytelling across digital and traditional platforms remains at the heart of our service. With these technology capabilities we deliver more sophisticated data analysis and reporting, lead generation and automation efficiencies. Godwin joins other national advertising icons making this same shift to better align creative with marketing automation platforms.”

“We’re impressed with Godwin’s creative services and its people,” said Al Croke, CEO of LMSG. “We see opportunity for mutually beneficial growth across our client base as Godwin’s depth of experience in digital, public relations, issues management and research bring new capabilities to our portfolio of services. This business relationship is a great fit.”

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ABOUT GODWIN

Godwin (http://www.godwin.com) was founded in 1937 and is the South’s oldest marketing communications firm. Headquartered in Jackson with offices in Biloxi, Dallas, Godwin serves clients nationwide, primarily in healthcare, banking, finance and insurance, utilities, tourism, manufacturing, food and consumer goods. It has been recognized among the nation’s leading agencies by Ad Age and AdWeek. Godwin provides branding, advertising and reputation management services, as well as digital web marketing services.

ABOUT LOCAL MARKETING SOLUTIONS GROUP, INC.

Local Marketing Solutions Group, Inc. (http://www.lmsg.co) is No. 1,673 on the 37th annual Inc. 5000. It was formed in 2012 by the executive management team of JGSullivan Interactive Inc. The purpose of the holding company is to continue the expansion of offering the broadest and most efficient marketing and sales solutions to national and international brands that drive revenue through local sales and marketing channels. The company provides marketing automation technology and supporting sales and marketing services capabilities, allowing corporate sales and marketing to control brand image and to ultimately facilitate use of product and service content and materials from national to local channels.