GodwinGroup recently received a Lantern Award at the Southern Public Relations Federation (SPRF) Conference held in Sandestin, Florida. The agency was recognized for an interactive media campaign launched on behalf of the University of Southern Mississippi.
Administrative leaders at the University of Southern Mississippi approached GodwinGroup about improving the position of their digital media assets among current and prospective students and faculty. The campaign included search engine optimization of the university’s website, contextual marketing, and social media advertising. The campaign increased search engine traffic to the Southern Miss website by 40%, with traffic to the admissions section of the site increasing by 49.3%.
The Southern Public Relations Federation is a network of public relations professionals from Alabama, north Florida, Louisiana, and Mississippi who share a common interest in the public relations profession. SPRF has more than 1,300 members and continues to grow. Every year, SPRF recognizes outstanding work in the field of public relations through its annual Lantern Awards program.