GodwinGroup Wins National Pitch to Consolidate Digital and Conventional Accounts

Sandestin® Golf and Beach Resort Selects GodwinGroup from Five Agency Finalists

JACKSON, Miss. – March 4, 2010 – GodwinGroup, one of the South’s oldest and largest advertising and marketing firms, has been selected by Sandestin Golf and Beach Resort to handle its online marketing services through its digital marketing arm WebMetro/Godwin. GodwinGroup won the account after a national search was narrowed to five finalists.

GodwinGroup has been agency of record since 2007 for Sandestin’s conventional marketing services, including advertising and media services. WebMetro/Godwin, took the lead in presenting online marketing capabilities to Sandestin. The addition of Sandestin’s online marketing needs will include the full range of digital support, including Web site, search engine optimization (SEO) and social media.

“We are extremely pleased to win this important segment of the Sandestin account, and look forward to fully implementing digital marketing to tell this premier destination’s story to a broader audience,”said Philip Shirley, GodwinGroup president and CEO. “This win affirms our agency’s transition in recent years into a fully-integrated marketing firm.”

Sandestin is a 2,400-acre destination resort located in the Florida panhandle which includes hotels,vacation rentals, golf courses and retail shopping.

“Sandestin recognizes the value of SEO, social media and other Web-based marketing disciplines,” said Scott Russell, Sandestin’s Vice President of Sales and Marketing. “Our business relies heavily on an ability to connect with consumers who are computer-savvy and mobile, and we were looking to partner with an agency who understands our target audiences and how to effectively manage our brand in the digital spaces.”

GodwinGroup and WebMetro entered into an alliance in 2009 to expand GodwinGroup’s digital marketing capabilities for web site design and development, paid search, search engine optimization (SEO), contextual advertising, analytics, and social media marketing. WebMetro/Godwin serves ten Southeastern states from Oklahoma and Texas across to the Carolinas and down to Florida. WebMetro, headquartered in Los Angeles, provides a full range of internet marketing services and has been named a Top Interactive Agency by premier marketing authority BtoB magazine. WebMetro utilizes GodwinGroup’s expertise and reputation for traditional advertising and creative services for several clients outside the Southeast region.

GodwinGroup, founded in 1937and headquartered in Jackson, Miss. and with affiliate offices in Miramar, Florida, and Los Angeles, serves clients nationwide, primarily in healthcare, banking, finance and insurance, utilities, tourism, manufacturing, food and consumer goods. It has been recognized numerous times among the nation’s leading agencies as measured in revenues by Ad Age and AdWeek. GodwinGroup’s client list also includes such other national brands as Louisville Slugger, Medjet, Chevron and the USA International Ballet Competition.

In addition to GodwinGroup’s integrated marketing services for branding, advertising and reputation management, its group includes Saviuum (leadership training and business consulting), InFocus (software development company for Web applications), Godwin Issues Management Network (a tenstate reputation management service), NEON Marketing (small business marketing and video services) and WebMetro/Godwin (the digital marketing arm of Godwin).

For more information visit www.webmetrogodwin.com.

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