Agency recognized for print, radio, and online media campaigns
JACKSON, Miss. (June 28, 2012) – GodwinGroup, an integrated marketing, advertising, and digital communications firm, and Mississippi Power, were recently recognized at the Utility Communicators International 2012 Annual Conference and 88th Annual Better Communications Competition Awards Gala in Denver, Colo. The agency captured three awards for work in Print Advertising, Radio, and Online Media.
In the category of “Print Advertising: Image or Branding,” GodwinGroup took home first place for their Freedom Riders Reunion ad, which ran in the 50th Anniversary Freedom Riders Reunion Souvenir Book. The ad also won a Gold ADDY® award earlier this year at the American Advertising Federation Mississippi Gulf Coast ADDY® Awards.
The agency also took home first place honors for a unique multimedia and digital campaign developed to promote energy efficiency with Mississippi Power customers. In addition, Godwin won second place in “Online Media” for its 15-second pre-roll video which gives viewers a quick energy efficiency tip before online news clips in Mississippi Power markets.
“GodwinGroup and Mississippi Power have enjoyed a working partnership for many years,” said Philip Shirley, GodwinGroup’s chairman and chief executive officer. “The Freedom Rider ad tells a story of American history while the radio and online campaigns tell the story of our client. All three campaigns depict the wide range of work our agency produces.”
Utility Communicators International was founded in 1921 to provide a forum for the exchange of ideas and to promote the development of utility advertising communications. Membership consists of advertising and public relations directors of electric, gas, water, telephone, transportation, nuclear, and other utility companies or allied interests. Its prestigious Better Communications Competition is among the longest running awards programs for excellence in utility communications.
GodwinGroup, founded in 1937, is headquartered in Jackson with an office on the Mississippi Gulf Coast. It serves clients nationwide, primarily in healthcare, banking, finance and insurance, utilities, tourism, manufacturing, food and consumer goods. The agency has been recognized numerous times among the nation’s leading agencies as measured in revenues by Ad Age and AdWeek. GodwinGroup provides branding, advertising and reputation management services, as well as web marketing services through its digital arm WebMetro/Godwin.