Agency Recognized for Tribute to Former First Lady, Interactive Media Campaign
JACKSON, Miss. (May 03, 2012) – GodwinGroup, an integrated marketing, advertising, and digital communications firm, captured two PRISM awards at the Public Relations Association of Mississippi (PRAM) annual state conference in Columbus. The agency was recognized for work in Broadcast Production: Internal Video and Interactive Media. A PRISM is the highest honor that can be received in a category.
Broadcast Production received an award for its video tribute to former first lady Marsha Barbour, which premiered during the opening ceremonies at the Responder Academy Conference in Biloxi last year. The video focused on Ms. Barbour’s service during many of the declared state of emergencies that occurred during Governor Barbour’s term, including The Great Flood of 2011; a string of deadly tornadoes that swept across the state, also in 2011; and the aftermath of Hurricane Katrina in 2005, the greatest natural disaster in recent American history.
Interactive Media was also recognized for a digital media campaign launched on behalf of the University of Southern Mississippi. The campaign included search engine optimization of the university’s website, contextual marketing, and social media advertising.
“PR does not just stand for ‘press release.’ It is a multi-faceted discipline,” said Philip Shirley, GodwinGroup’s chairman and chief executive officer. “Our priority as an agency is to deliver compelling and creative work that solves the challenges presented to us by our clients. To be recognized for these efforts is very rewarding.”
PRAM consists of approximately 600 public relations professionals from advertising and public relations agencies, corporations, non-profit organizations, government, education, industries and others. The PRISM awards began in 2003 as a way to honor and recognize outstanding work in the field of public relations by professionals within the state of Mississippi. The awards are judged by professionals outside the geographical boundaries of the Southern Public Relations Federation — Mississippi, Alabama, Florida, and Louisiana.
GodwinGroup, founded in 1937, is headquartered in Jackson, with offices on the Gulf Coast. It serves clients nationwide, primarily in healthcare, banking, finance and insurance, utilities, tourism, manufacturing, food and consumer goods. The agency has been recognized numerous times among the nation’s leading agencies as measured in revenues by Ad Age and AdWeek. GodwinGroup provides branding, advertising and reputation management services, as well as web marketing services through its digital arm WebMetro/Godwin.