Jackson, Miss. (September 1, 2011) – GodwinGroup, an integrated marketing, advertising, and communications firm, has been chosen to provide branding and launch support for the Great American Steamboat Company, a Memphis-based firm specializing in luxury overnight steamboat voyages on the Mississippi and Ohio rivers.
GodwinGroup will be responsible for developing an integrated branding and long-term marketing strategy, with a focus on building brand identity and strong competitive positioning across both national markets. The Great American Steamboat Company began business operations in August with the acquisition of the American Queen, a 436-passenger, fully steam-operated paddleboat.
“We are extremely pleased to have the opportunity to work with the Great American Steamboat Company as it carries on the legacy of riverboat travel through America’s heartland,” said Philip Shirley, chairman and CEO of GodwinGroup. “This is a unique company, and we look forward to building a strong brand identity that will illuminate its position as the provider of a premier traveling experience.”
In spring 2012, the Great American Steamboat Company will offer excursions ranging from three to ten nights, with ports of call in New Orleans, St. Louis, Minneapolis/St. Paul, Cincinnati and Pittsburg.
“We selected GodwinGroup based on their proven track record of working with other leaders within the tourism industry, including previous work on behalf of the Delta Queen Steamboat Company,” said Jeff Krida, chief executive officer for Great American Steamboat Company.
GodwinGroup—headquartered in Jackson, Miss., and with offices on the Gulf Coast—serves clients nationwide. It has been recognized numerous times among the nation’s leading agencies by Ad Age and AdWeek. GodwinGroup provides branding, advertising and reputation management services, as well as Web marketing services through its digital arm WebMetro/Godwin.