Merchants Foodservice Selects GodwinGroup as Branding and Marketing Agency

Jackson, Miss. (September 12, 2011) – GodwinGroup, an integrated marketing, advertising, and communications firm, has been chosen to provide branding and marketing services to Merchants Foodservice, a broadline foodservice distributor operating in nine Southeastern states.

GodwinGroup will be responsible for developing and launching the new brand position with a focus on building and evolving a modern brand personality. Merchants Foodservice currently operates in Arkansas, Louisiana, Mississippi, Tennessee, Alabama, Georgia, Florida, North Carolina and South Carolina.

“Merchants Foodservice has a long and well-substantiated history of being an award-winning provider of quality food products,” said Philip Shirley, chairman and CEO of GodwinGroup. “We are extremely pleased to have the opportunity to work with Merchants in establishing a strong, cohesive brand image.”

Headquartered in Hattiesburg, Miss., Merchants Foodservice provides state-of-the-art inventory management and distribution services to over 5,000 customers from its distribution centers located in Jackson, Miss.; Clanton, Ala.; Newberry, S.C.; and Tifton, Ga. The company also provides marketing services to over 200 of the leading foodservice manufacturers in the nation. Merchants Foodservice has been ranked in the Top 10 in sales increases for the last two years by Institutional Distributor Magazine.

GodwinGroup—headquartered in Jackson, Miss., and with offices on the Gulf Coast—serves clients nationwide. It has been recognized numerous times among the nation’s leading agencies by Ad Age and AdWeek. GodwinGroup provides branding, advertising and reputation management services, as well as Web marketing services through its digital arm WebMetro/Godwin. For more information, visit and

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