Our History

The Beginning:

By 1937, the Great Depression had taken a turn for the worse in America. Roosevelt’s New Deal had grown old,  and production, profits and employment were falling sharply. But where some saw despair, George Godwin saw opportunity.  He opened the doors to the Godwin Advertising Agency, Inc., with a single client — the First National Bank of Mississippi. And against all odds, his business thrived.

The Climb:

The GodwinGroup, as it became known, continued to flourish throughout the ensuing decades, and by the 1960s, it was doing business with clients throughout the Southeast. In the 1980s, it was recognized as the oldest independently held advertising agency in the Southeast and one of the oldest agencies in the country.

 The Explosion:

The 1990s saw GodwinGroup nearly double in size. The agency made its entry into the AdWeek “Top 50 Southeast Ad Agencies” listing, based on revenue. The decade also saw Godwin add baseball legend Louisville Slugger to its client list and expand its already comprehensive list of marketing services to include both database and interactive marketing. Visit WebMetro/Godwin.com for a first-hand look at our
digital services.

Today, GodwinGroup boasts a wealth of experience with some of the most respected brands. The firm has earned the uncommon reputation of maintaining its client relationships far longer than the average agency. In fact, since 1937, GodwinGroup is still the agency of record for its very first client — Trustmark Bank, formerly First National Bank of Mississippi.

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