After 75+ years of operating as South Mississippi Electric Power Association, the electric cooperative outgrew its name when its service area expanded to serve more regions of the state. For a successful rebranding, they turned to Godwin. We developed the new name, logo and brand ID, then helped with the rollout—from the internal employee announcement to producing the website and consumer advertising, right down to decals on the linemen’s helmets.
Who says safety can’t be fun?
Keeping employees, members and the public safe is a top priority for Cooperative Energy. To educate the public about electrical safety, we chose an animated approach that would present the information in a non-intimidating way and appeal to a broad spectrum of audiences.
Digital Ads and Social Media
Making EVs cool
When Cooperative Energy launched their fleet of electric vehicles, they put Godwin in the driver’s seat to develop a unique, instantly recognizable vehicle wrap design.
Keeping members informed through annual reports
Every year, Godwin designs the Cooperative Energy annual report, a key communications tool that goes to all the electric cooperative’s members. Here are a few of our favorites from recent years.