How do you tell the Mississippi story in a way that inspires tourism? With a hook that sounds good, feels right and takes root in audience research. Research on Mississippi state tourism reveals the number one reason people visit Mississippi: Spending time with family and friends.
We get it. In Mississippi, family runs deep — as does music, literature, history, civil rights, arts, food and entertainment. And because of our rich cultural heritage, the mystique of Mississippi runs deep across the nation…and the globe.
With “Runs Deep” as our unifying theme, our creative strategy plays up that mystique. For those looking to connect with family, friends and heritage, Mississippi offers a wealth of experiences with depth and authenticity.
Whether it’s discovering the roots of American music, retracing the footsteps of civil rights heroes, exploring ancient, mysterious earthen mounds or setting out on the mighty Father of Waters, this concept invites visitors to take their travels a little deeper.