Since Visit Mississippi sponsors one of the Chicago Blues Festival’s largest stages — the Mississippi Juke Joint Stage — we got to promote the stage and brand the event space. In the weeks leading up to the festival, we ran a digital and outdoor campaign to drive festivalgoers to our tent. We designed the space to resemble a juke joint — from the stage backdrop to the merch, and the wildly popular selfie station (which we named the Selfie Shack, for more authentic juke joint flavor). Any surface that could be branded, was. We knew we got it right when the client said, “It’s like Disney!”