MULTICULTURAL MARKETING

A significant number of travelers to Mississippi identify as African American, so any successful Mississippi tourism campaign must connect with this active group. For Mississippi Runs Deep, we teamed up with two different partners who specialize in doing just that. Together, we created a series of e-Blasts with specialized content and strong calls to action for planning a trip, and a PR initiative that earned generous coverage on the Steve Harvey show.

The Steve Harvey Morning Show Logo

MISSISSIPPI RUNS DEEP TOURISM CAMPAIGN

Challenge

CHALLENGE

Tell the Mississippi story in a way that inspires out-of-state tourism.

Work

WORK

See the creative campaign that inspired thousands of trips to Mississippi.

Results

RESULTS

The numbers are in. And they’re big. Take a look.

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