TV

A pair of :30 TV spots, “Mississippi Experience” and “Mississippi Getaway,” tempt viewers to visit Mississippi. Fast cuts and animated type keep pace to an original score — after all, Mississippi is The Birthplace of America’s Music. A rootsy rock vibe tips a modern hat to the state’s groundbreaking musical heritage. The spots aired on network and cable stations while shorter versions ran as pre-roll videos on YouTube.

Mississippi Runs Deep - “Mississippi Experience” - TV

Mississippi Runs Deep - “Mississippi Getaway” - TV

MISSISSIPPI RUNS DEEP TOURISM CAMPAIGN

Challenge

CHALLENGE

Tell the Mississippi story in a way that inspires out-of-state tourism.

Work

WORK

See the creative campaign that inspired thousands of trips to Mississippi.

Results

RESULTS

The numbers are in. And they’re big. Take a look.

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