WELCOME CENTERS

Mississippi greets her interstate guests at 13 welcome centers. We placed a pair of tall pull-up banners at each one to draw new visitors to a magazine rack with the official Mississippi Tour Guide magazine and MDOT state map. We intentionally used the same imagery travelers might recognize from our outdoor boards facing traffic flowing into the state.

Mississippi Runs Deep Pull Down Banner for Welcome Centers
Mississippi Runs Deep Banner on Stand for Welcome Centers

MISSISSIPPI RUNS DEEP TOURISM CAMPAIGN

Challenge

CHALLENGE

Tell the Mississippi story in a way that inspires out-of-state tourism.

Work

WORK

See the creative campaign that inspired thousands of trips to Mississippi.

Results

RESULTS

The numbers are in. And they’re big. Take a look.

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