Mississippi Gulf Coast Tourism Partnership
How do you revive coastal tourism following a devastating oil spill? And what if said oil spill happened just a handful of years after one of the nation’s most destructive hurricanes?
It was a challenge GodwinGroup took on with gusto. After all, the Mississippi Gulf Coast has been our home for more than 25 years.
Through a series of energetic, authentic and sometimes even humorous glimpses of the Mississippi Gulf Coast’s many charms, along with an unprecedented social media and digital push, soon out-of-market awareness increased and visitors (both new and old) came a-callin’.
Operators of casinos, beach resorts, restaurants and golf courses breathed a collective sigh of relief.
Deepwater Horizon and Katrina? Sure, those memories are still entwined with the region—but now, more pleasant thoughts come to mind first. Like Gulf shrimp.
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Series of TV spots showing all the fun experiences along the Mississippi Gulf Coast.