From workhorse to a work of art. That’s the Pavecon brand story in a nutshell.
Pavecon is one of America’s heavy hitters in the paving and construction industry. For the past quarter century, they’ve been paving their way across the southern half of the nation. By all accounts, it’s a national brand — but it didn’t always look like one.
Last year, they asked us to fix that. Our charge? To make Pavecon look like a “billion-dollar brand.”
After years of increasing online leads for Pavecon through aggressive search marketing, we knew their company and their customers well enough to elevate their brand image while staying true to their core.
To achieve the larger-than-life look we envisioned, our creative team selected photographer Andy Mahr. One incredible photo shoot and a new website later, we couldn’t be more proud of how it all turned out. It’s a stunning transformation, which Pavecon carried through on print ads, posters, tradeshow booths and social media. The work earned numerous awards, claiming six Gold ADDYs and Best of Show Print at the 2017 American Advertising Awards show in Jackson. Now — who says pavement can’t be beautiful?
Scroll down to see the award-winning work and the search marketing success that started it all.
From 2014-2016 GodwinGroup achieved:
The rules of SEO (Search Engine Optimization) are always changing. For the past four years, GodwinGroup has helped Pavecon stay one step ahead, with intensive SEO efforts across four local division pages. Their Google rankings and page traffic increased every year.