Baptist Health Systems & Baptist Memorial Health
For more than 30 years, Godwin has been instrumental in building the Baptist Health Systems brand (now Baptist Memorial Health). Despite being outspent by more than two to one at times, Baptist has consistently maintained leadership in top-of-mind awareness and brand preference. Here are just a few of the campaigns and spots that have helped make Baptist a household name in healthcare.
An urgent need to stand out
Today’s urgent care market is a crowded field, to say the least. To stand out from the pack, Godwin’s in-house video team produced a series of animated spots that refuse to be ignored. Designed to be easily customizable by season, the campaign also included outdoor, digital advertising and social media.
Bringing innovation to the forefront
Baptist Heart has long been known for innovation in cardiovascular care. The “CardioInnovations” campaign communicates the many innovative ways Baptist Heart is making live easier, better and longer for cardiovascular patients.
A lighthearted approach to a serious subject
Surgery can be intimidating. Heart surgery can be nothing short of frightening. This spot took a lighthearted approach to take the fear out of heart valve surgery and demonstrate that patients could be on their feet and back to their lives in a matter of days.
Keeping the faith
Since its inception, Baptist has held true to its Christian healing mission. The “I Believe” campaign proudly reinforced Baptist’s genuine commitment to faith in healthcare.