Baptist Health Systems & Baptist Memorial Health

For more than 30 years, Godwin has been instrumental in building the Baptist Health Systems brand (now Baptist Memorial Health). Despite being outspent by more than two to one at times, Baptist has consistently maintained leadership in top-of-mind awareness and brand preference. Here are just a few of the campaigns and spots that have helped make Baptist a household name in healthcare.


An urgent need to stand out

Today’s urgent care market is a crowded field, to say the least. To stand out from the pack, Godwin’s in-house video team produced a series of animated spots that refuse to be ignored. Designed to be easily customizable by season, the campaign also included outdoor, digital advertising and social media.


Digital Ads and Social Media

Woman using her phone in a park

Bringing innovation to the forefront

Baptist Heart has long been known for innovation in cardiovascular care. The “CardioInnovations” campaign communicates the many innovative ways Baptist Heart is making live easier, better and longer for cardiovascular patients.


Digital Ads and Social Media

Screenshot (124)
Mitral Valve. Couple Ad. Rev May 28

Help with life’s little surprises

Life is full of surprises, and there’s never a convenient time to be surprised by an illness or accident. But as this campaign reminds viewers, getting the help you need is as simple as a trip to a Baptist Medical Group clinic.


Digital Ads and Social Media

Facebook desktop. Girl outside. Revised phone number. June 3
Facebook. Desktop. Girl in yellow on bed. Revised phone number June 3

A lighthearted approach to a serious subject

Surgery can be intimidating. Heart surgery can be nothing short of frightening. This spot took a lighthearted approach to take the fear out of heart valve surgery and demonstrate that patients could be on their feet and back to their lives in a matter of days.


Keeping the faith

Since its inception, Baptist has held true to its Christian healing mission. The “I Believe” campaign proudly reinforced Baptist’s genuine commitment to faith in healthcare.


Other work

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