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Behind the Design: Creating A Mark Infused with Meaning

In 2017, GodwinGroup reached 80 years in business. Imagine, spending every day (and many sleepless nights), helping businesses through times of uncertainty, prosperity, change and disruption with ideas big enough to defy the effects of the Great Depression, the Great Recession, the digital revolution, and everything in between?

That’s what we’ve been doing since 1937.

To reflect on this milestone, we’re looking back on eight incredible decades of creative problem-solving. And, we’re responding like any design-minded bunch would: With a mark.

Strong on style and steeped in meaning, it’s easy to see why our 80-Year mark is becoming part of our history in its own right.

In this post, we’re going behind the design, revealing what it means, and how it came to be.

“For a company to exist for 80 years, you have to believe in something,” says Jimbo Harwell, GodwinGroup’s Director of Design and creator of our 80-Year Mark. He wanted the mark to do more than just say we are 80; he also wanted it to show why.

“When I look at the number 80, I see three circles,” he says.

As someone with a great interest in the life and work of the legendary designers Charles and Ray Eames, those circles reminded Harwell of a chart Eames penned with his own hand.

Larger than Life: 5 Ways to Make Your Regional Brand Look Like a National Player

Can you tell if a company is regional or national, just by looking at its branding? Most people guess right every time. Now let’s be more specific: What about your company? Does your branding make your business seem larger than life — or smaller than actual size? Whether you have national-scale ambitions or simply want …

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Ad Blockers: Is This The Digital Advertising Apocalypse?

Advertisers are often portrayed as the villain, out to ruin user’s otherwise pleasant online experience. Distributors of ad-blocking software are at the front of the mob, pitchfork in hand. Ad-blocking software gives users more control than ever over the amount of advertising they see by applying filters that block certain browsing requests, such as from …

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Don’t Try This at Home: 7 Costly (But Common) Pitfalls of Building Your Own Website

We see it all the time: Unsuspecting business owners lured to digital shipwreck by this all-too-tempting siren song: “You don’t need a professional,” the sweet whispers sing. “You can build a beautiful website all by yourself, for cheap, right now!” That’s it! You think. I’ll save thousands. You pick a gorgeous theme. You upload your …

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Former Godwin President Charles Carmichael Was A Well-Respected Mississippi Advertising Icon

  Retired former president of GodwinGroup, Charles Carmichael, died peacefully Sunday night at age 94.  He left a lasting legacy in the company through his professionalism and generous gift of his time to building a better community. A Jackson, Mississippi native, he was a resident of St. Catherine’s Village in Madison for the past two …

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Why Godwin is Friends with Snapchat

Did you know that there are more than 8-billion video views on Snapchat daily? Snapchat is the fastest-growing social network among millennials, according to a survey from Harvard University’s Institute of Politics, even outranking the social world’s most recent darling, Instagram. The appeal? “Snapchat is where millennials get real,” says Shailee Bhatt, VP, Director of Digital …

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GodwinGroup and MDOT Test First State Agency Snapchat Filter

GodwinGroup enjoyed being part of another Mississippi Department of Transportation (MDOT) Safety Fair on April 9. The Jackson-area community was invited out to the Mississippi Trade Mart at the Fairgrounds in Jackson to brush up on their safety skills in a unique, fun way. Both parents and children got hands-on help from Mississippi’s safety experts. …

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