Advance Media Planning Can Save Marketing Dollars

CNN recently called me for an interview about the impact of political media expenditures in Mississippi on our non-political clients. The premise of the story was that the advertisers who are in the local media day-in and day-out were being hurt as costs increase and available space becomes scarce from the pressure of huge political media buys.

As Marketers, Let’s Be as Smart as Our Smartphones

For the thirty-five years I’ve been in marketing and communications, the focus has remained largely on one challenge—how do we learn enough about the habits of prime audiences to intrude in their day with a product benefit message they’ll be receptive to hear.

Social Media Newsjackers

Our most recent natural disaster demonstrates how easily even the most trusted of media, like The Weather Channel, can fall victim to doctored photos and reports.

Pitching to a Blogger 101

hances are, you know someone who blogs. Just in my little social circle alone, I have friends that blog about their family and their kids, friends that blog about current events and hobbies, and friends that blog as a way to promote their businesses. In this huge world of 6.9 billion people, blogging has given previously unknown people a voice. Just ask The Pioneer Woman, Ree Drummond.

How The GodwinGroup Staff Makes Me Love Coming to Work

If you don’t love the ad business with a passion, it will drive you to the brink. A typical day will bring impossible deadlines, overlapping meetings, tight budgets or no budget at all, last minute changes after the materials are about to go on press, and people who think creating ads is easy—just take a photo with your phone, spend ten minutes writing a little headline, and put the logo and phone number at the bottom.

GodwinGroup Gulf Coast ADDY Awards 2012

GodwinGroup and clients received gold and silver awards at the American Advertising Federation Mississippi Gulf Coast 2012 ADDY® Awards. Held March 3 at the Oak Crest Mansion Inn in Pass Christian, Mississippi, the theme of this year’s awards was Gone with the ADDYs.

GodwinGroup Wins at Jackson AdFed ADDY Awards 2012

GodwinGroup and clients garnered some wins at the American Advertising Federation of Jackson’s 2012 ADDY® Awards. Held at The South on the outskirts of downtown Jackson on February 17, the theme of this year’s awards was a black and white masquerade ball.

How to Make Your Brand More "Pinteresting"

A few months ago, I was introduced to the latest social media craze—Pinterest. If you are familiar with the site, then you know it has the capacity to cause huge chunks of your day to disappear. Described as a virtual pinboard, it gives users the ability to visually bookmark interesting content from the Web onto one of their boards.

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