Slogans and taglines are everywhere. Companies spend millions to create them to define and market their companies. But what are the elements of a good company slogan?
CNN recently called me for an interview about the impact of political media expenditures in Mississippi on our non-political clients. The premise of the story was that the advertisers who are in the local media day-in and day-out were being hurt as costs increase and available space becomes scarce from the pressure of huge political media buys.
Kami co-manages Godwin’s Gulfport office and has played an integral part of the agency’s growth on the Gulf Coast. Known for her energy, enthusiasm and passion, she is actively involved with numerous clients and serves as Godwin’s primary brand manager with Hancock Bank. A native of Magee, Kami graduated from the University of Southern Mississippi.
Susan Graves PartnerChief Financial OfficerChief Network Officer Susan oversees all financial decisions for the company and keeps the agency running smoothly through her day-to-day supervision of the human resources, information technology, accounting and administrative support departments. She joined GodwinGroup in 1998 as director of finance and later was promoted to EVP/Chief Financial Officer. She became
DONNA RITCHEY, APRSenior PartnerChief Strategy OfficerPresident, Saviuum Consulting Accredited by the Public Relations Society of America and the Southern Public Relations Federation, Donna is considered one of the Southeast’s premier strategists in issues management, crisis communication and public relations marketing. Her expert counsel is frequently called upon by such clients as Chevron, State Farm, Georgia-Pacific
Jeff RussellSenior PartnerPresident Jeff has been helping GodwinGroup foster strong client relationships for more than 25 years. As manager of the firm’s Brand Management department, he places strong emphasis on client-focused service and customer-focused strategic thinking. He has experience in healthcare, financial and economic development working with clients such as Baptist Medical Center, Triad, MedCath,
JOHN McKIEChief Integrated Marketing OfficerManaging Partner John has more than 20 years of experience in direct mail, database, fulfillment, telemarketing and customer loyalty programs. He has experienced particular success among both national and international cruise lines such as American Hawaii Cruises, Cruise West and Delta Queen Steamboat Company. Prior to joining GodwinGroup, he served as
PHILIP SHIRLEY Senior Partner Chairman & CEO Philip is past president of the America’s Region of the $2 billion agency affiliate group, MAGNET (Marketing and Advertising Global Network) which represents nearly 40 leading agencies in North and South America and Europe. On the road to his role as CEO of GodwinGroup, he has managed a
Donna brings a bottom-line approach to strategic planning, branding, reputation and issues management. Her experience in crisis communication from emergency rooms to courtrooms and industrial facilities provides a strong foundation for strategic and rapid response to controversial issues and opportunities. Working with legal counsel, public affairs, technical teams and senior communicators, she provides litigation communication support,