Articles Archives

Local Marketing Solutions Group, Inc. (LMSG) Announces Launch of LMSG Data Intelligence

Agency Communications, Articles, News / By Andy Tuccio

ROLLING MEADOWS, IL — Local Marketing Solutions Group, Inc. (LMSG) President and CEO Al Croke announced today the launch of a new business solution initiative, LMSG Data Intelligence, which will leverage all known and accessible data to drive better outcomes for the LMSG family of businesses and their clients. Data intelligence focuses on capture, processing, …

Local Marketing Solutions Group, Inc. (LMSG) Announces Launch of LMSG Data Intelligence Read More »

Using Infographics to Communicate

Articles, Issue 12 / By C.J. Skelton

Today marketers and business leaders face the challenge of reaching younger and increasingly digital-savvy audiences, while giving them information they can assimilate and understand. The use of visuals, especially through infographics, is an effective tactic for communicating to audiences, particularly on social media. An infographic uses both text and images to create a simple, easily …

Using Infographics to Communicate Read More »

Is Your Website Working for You?

Articles, Issue 12 / By C.J. Skelton

Not long ago a website was just another checklist item in an overall marketing communications strategy. Today it’s no longer enough to just have a site. It should be working to grow your business. And if you have to think twice to remember how your site is maintained, it might be time to give your …

Is Your Website Working for You? Read More »

Tourism Partnership Telling Millions About Mississippi Coast and Jackson County

Articles / By C.J. Skelton

The complete article, “Tourism partnership telling millions about Mississippi coast and Jackson County,” by April M. Havens originally appeared on Gulflive.com on November 19, 2012. PASCAGOULA, Mississippi — Carrying a message that the Mississippi coast is a vacation destination, the Gulf Coast Regional Tourism Partnership has reached more than 100 million adults through various media, …

Tourism Partnership Telling Millions About Mississippi Coast and Jackson County Read More »

Film Crews Preparing "Trip Report"

Articles / By C.J. Skelton

The complete article “Film Crews Preparing ‘Trip Report’” by Mary Perez originally appeared in The Sun Herald Business – Tourism section Friday, March 30, 2012. What follows is an excerpt. […] Three scenarios were created by the GodwinGroup for the Gulf Coast Regional Tourism Partnership: a family group, a guys’ golfing and fishing trip and …

Film Crews Preparing "Trip Report" Read More »

Ad Creativity Wins Awards

Articles / By C.J. Skelton

The complete article “Ad Creativity Wins Awards” originally appeared in The Sun Herald business section Saturday, Mar. 17, 2012. What follows is an excerpt. The American Advertising Federation Mississippi Gulf Coast recently announced the winners of the annual Addy Awards competition honoring creative excellence in advertising. […] How Robinson with Beau Rivage Resort & Casino was named …

Ad Creativity Wins Awards Read More »

2012 Will See New Tourist Attractions on the Coast

Articles / By C.J. Skelton

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_column_text] 2012 Will See New Tourist Attractions on the Coast The complete article “2012 Will See New Tourist Attractions on the Coast” by Mary Perez originally appeared in The Sun Herald Business – Tourism section Saturday, Dec. 10, 2011. What follows is an excerpt. BILOXI – Beyond the beach and …

2012 Will See New Tourist Attractions on the Coast Read More »

Tourism Partnership Selects PR Firm

Articles / By C.J. Skelton

This article originally appeared in The Sun Herald business section Tuesday, Nov. 15, 2011. GULFPORT – The Gulf Coast Regional Tourism Partnership has selected GodwinGroup to handle advertising, marketing and public relations for the three-county tourism organization. GodwinGroup created The Tri.Ad, in affiliation with Ad.In Advertising in Ocean Springs and AdLib Communications in Bay St. Louis …

Tourism Partnership Selects PR Firm Read More »

Protect Your Rep

Articles / By C.J. Skelton

This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS – Last month I met with a network of crisis communications and public relations professionals to discuss the topic of online brand reputation management. This network provides expert counsel and services to clients in areas ranging from …

Protect Your Rep Read More »

Google AdWords Search Funnels: Not Quite Perfect

Articles / By C.J. Skelton

This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS – Google recently launched a new reporting feature in AdWords called Search Funnels. Until this new report was available, Google only reported on the last keyword clicked resulting in a lead or sales conversion. For example, a …

Google AdWords Search Funnels: Not Quite Perfect Read More »