Articles

The complete article, “Tourism partnership telling millions about Mississippi coast and Jackson County,” by April M. Havens originally appeared on Gulflive.com on November 19, 2012. PASCAGOULA, Mississippi — Carrying a message that the Mississippi coast is a vacation destination, the Gulf Coast Regional Tourism Partnership has reached more than 100 million adults through various media, …

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The complete article “Film Crews Preparing ‘Trip Report’” by Mary Perez originally appeared in The Sun Herald Business – Tourism section Friday, March 30, 2012. What follows is an excerpt. […] Three scenarios were created by the GodwinGroup for the Gulf Coast Regional Tourism Partnership: a family group, a guys’ golfing and fishing trip and …

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The complete article “Ad Creativity Wins Awards” originally appeared in The Sun Herald business section Saturday, Mar. 17, 2012. What follows is an excerpt. The American Advertising Federation Mississippi Gulf Coast recently announced the winners of the annual Addy Awards competition honoring creative excellence in advertising. […] How Robinson with Beau Rivage Resort & Casino was named …

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[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” css_animation=””][vc_column][vc_column_text] 2012 Will See New Tourist Attractions on the Coast The complete article “2012 Will See New Tourist Attractions on the Coast” by Mary Perez originally appeared in The Sun Herald Business – Tourism section Saturday, Dec. 10, 2011. What follows is an excerpt. BILOXI – Beyond the beach and …

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This article originally appeared in The Sun Herald business section Tuesday, Nov. 15, 2011. GULFPORT – The Gulf Coast Regional Tourism Partnership has selected GodwinGroup to handle advertising, marketing and public relations for the three-county tourism organization. GodwinGroup created The Tri.Ad, in affiliation with Ad.In Advertising in Ocean Springs and AdLib Communications in Bay St. Louis …

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This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS – Last month I met with a network of crisis communications and public relations professionals to discuss the topic of online brand reputation management. This network provides expert counsel and services to clients in areas ranging from …

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This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS – Google recently launched a new reporting feature in AdWords called Search Funnels. Until this new report was available, Google only reported on the last keyword clicked resulting in a lead or sales conversion. For example, a …

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This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin. This past month I had the opportunity to speak with a prominent executive coaching group in the Los Angeles area on the topic of “Digital Marketing in 2010.” This group consists of CXOs (e.g. chief executive officer, chief …

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This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS – While attending a recent trade show, I provided “live” SEO site assessments for a number of companies. A typical live SEO site assessment involves a brief Q&A about the goals of the site with the company …

D’oh! Not-so-best SEO practices Read More »

This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS — At 3 pm on a Friday,  I received a phone call from a public relations agency regarding a crisis management issue. Within a few days, the local press would release a negative story about the agency’s …

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