Articles

Today marketers and business leaders face the challenge of reaching younger and increasingly digital-savvy audiences, while giving them information they can assimilate and understand. The use of visuals, especially through infographics, is an effective tactic for communicating to audiences, particularly on social media. An infographic uses...

Not long ago a website was just another checklist item in an overall marketing communications strategy. Today it’s no longer enough to just have a site. It should be working to grow your business. And if you have to think twice to remember how your site...

The complete article "Ad Creativity Wins Awards" originally appeared in The Sun Herald business section Saturday, Mar. 17, 2012. What follows is an excerpt. The American Advertising Federation Mississippi Gulf Coast recently announced the winners of the annual Addy Awards competition honoring creative excellence in advertising. [...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] 2012 Will See New Tourist Attractions on the Coast The complete article "2012 Will See New Tourist Attractions on the Coast" by Mary Perez originally appeared in The Sun Herald Business – Tourism section Saturday, Dec. 10, 2011. What follows...

This article originally appeared in The Sun Herald business section Tuesday, Nov. 15, 2011. GULFPORT – The Gulf Coast Regional Tourism Partnership has selected GodwinGroup to handle advertising, marketing and public relations for the three-county tourism organization. GodwinGroup created The Tri.Ad, in affiliation with Ad.In Advertising in Ocean...

This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS – Last month I met with a network of crisis communications and public relations professionals to discuss the topic of online brand reputation management. This network provides expert...

This article originally appeared on Adotas, written by John McCarthy, Director of Search Engine Optimization of WebMetro/Godwin ADOTAS – Google recently launched a new reporting feature in AdWords called Search Funnels. Until this new report was available, Google only reported on the last...