Our most recent natural disaster demonstrates how easily even the most trusted of media, like The Weather Channel, can fall victim to doctored photos and reports.
hances are, you know someone who blogs. Just in my little social circle alone, I have friends that blog about their family and their kids, friends that blog about current events and hobbies, and friends that blog as a way to promote their businesses. In this huge world of 6.9 billion people, blogging has given previously unknown people a voice. Just ask The Pioneer Woman, Ree Drummond.
If you don’t love the ad business with a passion, it will drive you to the brink. A typical day will bring impossible deadlines, overlapping meetings, tight budgets or no budget at all, last minute changes after the materials are about to go on press, and people who think creating ads is easy—just take a photo with your phone, spend ten minutes writing a little headline, and put the logo and phone number at the bottom.
GodwinGroup and clients received gold and silver awards at the American Advertising Federation Mississippi Gulf Coast 2012 ADDY® Awards. Held March 3 at the Oak Crest Mansion Inn in Pass Christian, Mississippi, the theme of this year’s awards was Gone with the ADDYs.
You may already be familiar with the new Facebook timeline. A developer hack was making its way around the Web in September 2011, way before Facebook officially rolled it out to all members.
GodwinGroup and clients garnered some wins at the American Advertising Federation of Jackson’s 2012 ADDY® Awards. Held at The South on the outskirts of downtown Jackson on February 17, the theme of this year’s awards was a black and white masquerade ball.
A few months ago, I was introduced to the latest social media craze—Pinterest. If you are familiar with the site, then you know it has the capacity to cause huge chunks of your day to disappear. Described as a virtual pinboard, it gives users the ability to visually bookmark interesting content from the Web onto one of their boards.
It is easier to sell a person something they actually want.
My late grandfather knew that. While it may sound like James McKie had a keen grasp of the obvious, there are still many otherwise smart business people who appear ignorant of this basic truth. If people know it, why is there such a thriving industry in literature and seminars teaching how to sell?
When I was a junior in college, back in ’87-88, I was an art student at Mississippi State University and desperately needed a job. My roommate at the time worked at the Student Union, back in a corner called The PC Place in the school bookstore where they sold computers such as IBM PS2s.
The Longevity of a Noonan-ism
You know how you hear something and it just sticks in your head—a phrase or saying that you just can’t shake? I have one of those. Mine comes from several years back, in a previous “work life” at a fantastic resort in the mountains outside of Pittsburgh, Pennsylvania. Just a couple of weeks after I was hired there as the public relations director, the new Director of Sales Dennis Noonan blew onto property.